PINE TREES LTD COOKIE POLICY
Update 23/01/2024
This statement is subject to change and current from the update date found at the top of the page.
If you have any questions, please contact us by email at privacy@apexhotels.co.uk
COLLECTION OF PERSONAL INFORMATION VIA COOKIES
Personal data regarding a user’s journey through our websites is collected when visiting Apex Hotels. The placement of cookies throughout our websites allows us to enhance the user journey.
When you visit our Site an information bar is displayed at the bottom of the page. This alerts visitors to the fact that our Site uses cookies and allows a user to click to find out more information about our use and user control of cookies. By using and browsing www.apexhotels.co.uk you consent to cookies being used in accordance with our policy. If you do not consent, you must turn off cookies or refrain from using the site. This can be done from your browser or by visiting our Privacy Preference Centre found at the bottom of the page within ‘Cookies’.
What are cookies?
Cookies are commonly used small pieces of software (files) that are installed on a computer or mobile device via the browser (e.g. Internet Explorer, Apple Safari, Google Chrome etc) when a you visit a website.
Cookies allow websites to recognise that a user on an individual computer has previously visited the site. The cookies save some information about that user for when they access the site again in the future.
Most browsers allow you to turn off cookies. To do this, look at the 'help' menu on your browser. Switching off cookies may restrict your use of the website and/or delay or affect the way in which it operates.
Like many other websites, our Site may use "Cookies" or "Other Technologies" (such as "pixel tags," "web beacons," "clear GIFs", links in emails, JavaScript, device IDs assigned by Google or Apple, or similar technologies).
Cookies and Other Technologies allow us and third parties to obtain information about your visits to the Site, including to analyse your visiting patterns. We use this information to process your reservations or requests and to deliver online and mobile advertisements, messages and content for us and others that are specific to your interests.
Find more about cookies at www.allaboutcookies.org
Control of Cookies in your browser:
As the steps for controlling your settings can vary for each browser, we have included links to the official instructions for the most common browsers below:
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
Apple Safari: https://help.apple.com/safari/mac/9.0/#/sfri11471
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
iOS Safari: https://support.apple.com/en-gb/HT201265
Google Android: https://support.google.com/chrome/answer/114662?hl=en-GB&visit_id=637079494936234672-2171410805&rd=1
Broadly, there are 4 types of cookie:
Strictly necessary cookies. These are cookies that are essential to make a website work for you. Without use of cookies features of the website could not operate.
Performance cookies. These cookies collect information about users for the purpose of assessing the performance of a website. Common uses include well-known web analytics tools such as Google Analytics.
Functionality cookies. These are cookies that automatically remember choices that users have previously made in order to improve their experience next time they visit a website.
Advertising cookies. These cookies collect information about users’ behaviour. However, this information is used at individual user level to advertise products and services to users based on the behavioural information collected. If you use Instagram or Facebook, cookies can help smooth the sharing process between our site and your online feeds.
Cookie consent
When using our website, you will be given a choice to opt into cookie usage, once agreed the website will remember your choice unless you clear your cookie usage on the device.
Our social media pages (such as Facebook, Twitter, YouTube, and Instagram), subscribing to our services, and/or making a reservation with us, you agree that, unless you disabled them within your internet browser, we can place the types of cookies set out below on your device and use that data in accordance with this Policy.
Most browsers allow you to turn off cookies, in which case your experience may not be optimal when visiting our website. The information generated by these cookies (including your truncated IP address) is transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your, and other users’, use of our website, compiling reports for us on website activity and providing other services relating to website activity and Internet usage. Please note that Google only receives your truncated IP address. This is sufficient for Google to identify (approximately) the country from which you are visiting our sites, but is not sufficient to identify you, or your computer or mobile device, individually.
Cookies used on the Apex Hotels Ltd website
We use Strictly Necessary, Performance, Functionality, Targeting / Advertising First Party cookies. These are displayed within our Privacy Preference Centre found at the bottom of the website in ‘Cookies’. This enables you to choose the level of cookie usage within the website and gives access to Cookiepedia but OneTrust by clicking on a cookie for further information.
Google Analytics
Google Analytics is a product provided by Google which lets us measure the website performance as well as the return on investment from our digital marketing, to ensure we are providing the best service for our users.
This data is held for use in Google Analytics to better understand customer behaviour and to better deliver our products or services. We use these cookies to identify you when you visit our websites and to build up a profile about you. Most browsers allow you to turn off cookies, in which case your experience may not be optimal when visiting our website. The information generated by these cookies (including your truncated IP address) is transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your, and other users’, use of our website, compiling reports for us on website activity and providing other services relating to website activity and Internet usage. This is sufficient for Google to identify (approximately) the country from which you are visiting our sites, but is not sufficient to identify you, or your computer or mobile device, individually.
Third party advertising
We may use third-party advertising companies to serve advertisements regarding goods and services that may interest you when you access and use our online service, other websites, or online services. To serve such advertisements, these companies place or recognize a unique cookie on your browser (including through use of pixel tags).
Pixel Tags and other similar technologies. We collect data from pixel tags which are used to primarily track the actions of users of the online services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of our online services.
Third parties or publicly available sources – we may receive personal data relating to you from third parties or public sources, inside or outside the European Economic Area (“EEA”) including:
- Analytics providers (Google based outside the EEA)
- Advertising networks (Google, Bing, Facebook, Rakuten, Linkedin)
If you would like more information about this practice, and to learn about your choices in connection with it, please visit www.allaboutcookies.org
We use these cookies to help ensure share ads and communications that are more relevant to users. We measure how our visitors are interacting with our marketing and advertising materials. These cookies may be set by Apex Hotels Ltd or by our advertising partners. They may be used to build a profile to show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet devices.
You can opt out of seeing online interest-based ads from Facebook and other participating companies through the Digital Advertising Alliance in the US, the Digital Advertising Alliance of Canada in Canada, or the European Interactive Digital Advertising Alliance in Europe or through your mobile device settings, where available, using Android, iOS 13, or an earlier version of iOS. Please note that ad blockers and tools that restrict our cookie use may interfere with these controls.
Apex Hotels Ltd sometimes use 3rd party agencies to advertise and bring traffic to certain parts of the site, for example where we have a specific campaign. These cookies are placed by one of our 3rd-party agencies to allow them to track the activities of visitors that that have come to the site from their adverts.
Third party
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Host |
Name |
Description |
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Lifespan |
Path |
Secure |
Http only |
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lang |
This domain is owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targetng. |
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Session |
/ |
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MUID |
This domain is owned by Mircosoft - it is the site for the search engine Bing. |
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a year |
/ |
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linkedin.com |
lidc |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
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a day |
/ |
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linkedin.com |
AnalyticsSyncHistory |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
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a month |
/ |
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linkedin.com |
bcookie |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
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2 years |
/ |
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linkedin.com |
UserMatchHistory |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
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a month |
/ |
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linkedin.com |
lang |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
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Session |
/ |
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linkedin.com |
li_gc |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
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2 years |
/ |
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facebook.com |
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This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. |
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Session |
/ |
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linkedin.com |
bscookie |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
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2 years |
/ |
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salecycle.com |
SaleCycle |
Used to track use of the website in order to understand which products and services are of interest to you and to collect certain personal information such as name, email address, phone number, and a unique identifier associated with your device. This information is then used to assist you in the buying process including by contacting you from time to time (either by email or SMS) or to personalise advertising displayed to you online. Please see the SaleCycle Service Privacy Notice for more details regarding the cookies used by SaleCycle on our site. |
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2 years |
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Third party
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Host |
Name |
Description |
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Lifespan |
Path |
Secure |
Http only |
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AWSALB |
- |
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7 days |
/ |
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AWSALBCORS |
- |
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7 days |
/ |
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m |
- |
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2 years |
/ |
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opentable.co.uk |
ot-cookie-check |
To allow you to make a dining reservation with us |
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Session |
/ |
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opentable.co.uk |
ak_bmsc |
To allow you to make a dining reservation with us
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2 hours |
/ |
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opentable.co.uk |
otuvid |
To allow you to make a dining reservation with us
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Session |
/ |
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opentable.co.uk |
OT-Session-Update-Date |
To allow you to make a dining reservation with us
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30 minutes |
/ |
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opentable.co.uk |
OT-SessionId |
To allow you to make a dining reservation with us
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30 minutes |
/ |
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opentable.co.uk |
ha_userSession |
To allow you to make a dining reservation with us
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Session |
/ |
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reservecloud.com |
AWSALB |
To allow you to make a reservation with us
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7 days |
/ |
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reservecloud.com |
AWSALBCORS |
To allow you to make a reservation with us
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7 days |
/ |
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